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Welcome to
OvdL Consulting

Strategic guidance for visionary growth
Expert direction to help entrepreneurs and business leaders scale successfully. Book a consultation and unlock your business's full potential.
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Meet
Mr. van der Laak!
Founder of OvdL Consulting, EZ Deals Marketing, and CEO of Multicutter

Dutch-Indonesian entrepreneur travels globally to support clients and build strategic partnerships. With deep expertise in leadership, marketing, and sales, he drives growth and ROI across various industries and nonprofit organizations.

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Latest from OvdL
We love to share our success, events, and everything that is happening through OvdL Consulting!
  • We've just partnered with American Energy Technology Inc.
    8/28/2025
    We are proud to announce our partnership with American Energy Technology Inc., a California-based innovation company specializing in advanced AC/DC hybrid power solutions and renewable energy technologies.
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A to Z Consulting Services
Empowering Innovation Through Leadership and Strategy
  • Business Strategy & Leadership
    ⭑⭑⭑⭑⭑
    OvdL Consulting aligns visionary leadership with cohesive team performance to drive strategic growth for entrepreneurs and executives.
  • Marketing & Brand Development
    We craft powerful customer acquisition systems and compelling brand identities that elevate market presence.
  • Entertainment & Media
    In collaboration with film producers like Double Barrel Entertainment, OvdL Consulting facilitates creative partnerships, financing, and distribution strategies to bring stories to international audiences.
  • Tools & Manufacturing
    With projects like MultipleCutter.com, the firm supports innovative product development and go-to-market strategies for specialized tools and equipment.
  • Energy & Sustainability
    Through ventures like American Energy Technology, OvdL Consulting contributes to the advancement of clean energy and sustainable technology solutions in the U.S. market.
  • Startup & Technology (SaaS)
    Through targeted “Optimize” and “Validate” phases, OvdL Consulting reduces churn, doubles demo signups, and aligns leadership for rapid scaling.
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Our Ventures
OvdL Consulting is proud to lead and support a diverse portfolio of companies that are transforming their fields. Each venture reflects our commitment to smart strategy, purposeful growth, and meaningful impact.
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Trusted By
If you are interested in becoming a partner or sponsor, please feel free to contact us.
What our clients say about us
Mark Thompson
CEO, Straterix Tech
"Working with OvdL Consulting changed the trajectory of our startup. Their clarity and strategic direction helped us go from chaos to scale in under 6 months."
Emily Carter
Head of Expansion, Novo Brands
"From day one, the team felt like a partner,not just a consultant. Their leadership coaching and go-to-market strategy helped us break into LATAM faster than we imagined."
Scott Walker
Co-Founder, Orbital Health
"The OvdL framework gave us what other consultants couldn’t: a blueprint we could actually use. We grew 3x faster with less stress."
Tanya Reyes
COO, Urban Nest Ventures
"The OvdL team helped us finally connect our brand vision to operational excellence. Their 'Optimize' phase alone eliminated months of wasted effort and got our leadership aligned like never before."
Daniel Kwan
CEO, Aether Mobility
"We had the product and tech, but not the roadmap. OvdLConsulting didn’t just advise. They rolled up their sleeves and helped us validate our entire go-to-market approach. Real partners in every sense."
Real Growth. Real Results.
  • Case Study #2:
    Novo Brands (Retail Expansion)
    Challenge: This U.S.-based DTC company struggled to expand into LATAM due to cultural missteps and fragmented marketing.

    Solution: Through Deploy and Lead phases, we localized branding, implemented a market-entry strategy, and trained leadership on cross-cultural frameworks.

    Result: Entered 3 new markets in 6 months, with first-quarter LATAM sales surpassing projections by 22%.
  • Case Study #1:
    Straterix Tech (SaaS Startup)
    Challenge: The startup lacked a clear growth roadmap, had high churn, and internal misalignment between product and marketing.

    Solution: We applied Optimize and Validate phases, ran internal audits, mapped KPIs, and conducted customer feedback loops to reshape their messaging.

    Result: 38% churn reduction, 2x increase in demo signups, and a fully aligned leadership team within 90 days.
  • Case Study #3:
    Aether Mobility (Mobility-as-a-Service)
    Challenge: The company had a scalable product but couldn’t get investor traction or market validation.

    Solution: We guided them through Validate and Deploy, running MVP pilot tests, reworking their pitch deck, and aligning product-market fit with real-time data.

    Result: Closed a $3.5M seed round, reduced CAC by 40%, and launched successfully in two urban centers.
Still Not Sure If We’re the Right Fit?
Download “The OvdL Playbook: Scale Without Burning Out” and find out if your business is ready to grow with us.

This free guide will help you self-assess, identify your growth stage, and see how our framework delivers results before you ever hop on a call.
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