SOLÉ – Italian Natural Mineral Water
About SOLE
Partnered Project with OvdL Consulting
SOLÉ is a premium Italian natural mineral water, sourced from the mountains of Lombardy and known for its purity, balance, and refined taste. For decades, SOLÉ has represented not only exceptional quality but also the elegance and lifestyle of Italy. Its crystal-clear bottles have become synonymous with sophistication, often associated with fine dining, exclusive events, and the international luxury market.
The impact of this collaboration is best captured through visuals:
- Brand Presence in Luxury Venues – OvdL positioned SOLÉ in exclusive restaurants, reinforcing its premium status.
- Fashion & Lifestyle Integration – The brand was tied to Italian elegance and global style.
- Cultural Recognition – Appearances in movie scenes gave SOLÉ cultural weight beyond the beverage industry.
- International Distribution – Expanding SOLÉ from Italy to North America through targeted retail strategies.
- Each step demonstrated how strategic storytelling and placement turned SOLÉ into more than just water — it became a symbol of refined living and international aspiration.
One of the most remarkable achievements of the SOLÉ project was its appearance in the iconic TV series and film Sex and the City. Featured in scenes that celebrated fashion, lifestyle, and luxury, SOLÉ became part of the visual language of elegance in one of the world’s most influential cultural productions.
This placement gave SOLÉ invaluable visibility, positioning it not only as a premium Italian water but also as a symbol of aspirational living on screen. Through this cinematic presence, OvdL Consulting elevated the brand into the realm of cultural storytelling, achieving recognition that traditional marketing alone could never deliver.
- A strong product rooted in heritage
- A need for market positioning beyond its home country
- A strategic blend of distribution, marketing, and cultural relevance
The SOLÉ project is a testament to how OvdL Consulting brings together strategy, partnerships, and creativity to amplify brands. It continues to serve as a case study of how cultural positioning and premium branding can elevate a product into a global icon.